Digital water technology company, InfoTiles, is taking on a two-day endurance challenge to mark World Water Day 2023 and acknowledge the importance of the United Nations Water Conference.
Participants of the Thirst Quencher Challenge will attempt to go without any water or drinks for two 12-hour periods on 22nd & 23rd March. All money raised in support of the challenge will go directly to WaterAid.
The human right to safe drinking water was first recognized by the UN General Assembly and the Human Rights Council as part of binding international law in 2010. While two billion more people have gained access to safe drinking water in the past two decades a recent report from the World Health Organisation (WHO), UNICEF, and the World Bank reveals that the same number are still without access, and an increasingly volatile climate will only heighten water insecurity, disrupt supplies, and devastate communities.
Accelerating change is the overarching theme of this year’s World Water Day and the coinciding UN Water Conference and digital water technologies have a key role to play in achieving the shared goal of realising the United Nation’s Sustainable Development Goal 6 of ensuring availability and sustainable management of water and sanitation for all.
The report says governments should work “towards ensuring digital water technologies are supported and prioritised to realise their full potential” and, as a technology company operating in the water sector, InfoTiles shares, is driven by, and committed to achieving SGD6 in its work undertaken with water utility clients.
By undertaking this endurance fundraising challenge, participants from InfoTiles want to deepen their understanding of the value of water and its essential role in everyday life. The challenge also presents an opportunity for InfoTiles to break the divide between its traditional business to business audience and gain a voice in the public sphere.
To bring the challenge to life, InfoTiles are collaborating with public facing positive water news platform Make Water Famous to help share the experiences, facts, and stories of InfoTiles with its audiences as participants complete the endurance challenge.
Johnny Alexander Gunneng, chief executive of InfoTiles says, “InfoTiles is dedicated to understanding our place in the wider global narrative of achieving clean water and sanitation for all by 2030. It is time to show our commitment and deepen our understanding of how precious and finite water is while also raising money for international charity WaterAid.
“They say you do not know what you have until it is gone and, through this fundraising challenge, InfoTiles wants to foster a culture of appreciation for clean, safe drinking water which carries into our day-to-day operations.”
Natasha Wiseman, founder of Make Water Famous says, “We want to highlight the positives of this fundraising challenge by inviting InfoTiles to reflect and examine its employee’s automatic and unquestioned availability to drinking water. MWF has a global audience from both inside and outside the water sector and by collaborating with InfoTiles in this way, it is hoped barriers to understanding can be broken down while also highlighting the integral role digital water technologies have in helping to achieve SDG6.”
Get involved!
Your support is invaluable to us! There are plenty of ways to support A day without water
- Follow our activities on InfoTiles LinkedIn
- Share this news with your network to get the word out there and encourage others to donate.
- Donate now for WaterAid
The JustGiving page for the Thirst Quencher Challenge is now live and anyone who wishes to donate and follow progress can do so here: https://www.justgiving.com/page/infotiles-thirst-quencher-challenge
All donations are welcome and there is no upper limit with a suggested donation of €1/£1 for each hour (€24/£24) of the challenge as a starting point. To put donations into context, €9 can buy a bag of cement for construction of a toilet, €40 can buy a new handwashing station, and €140 can install a new well.
